A presence on our property – whether it's an in-person presence in the Fan Zone or digital presence on our social media channels – creates awareness of your brand & helps initiate relationships with hundreds of thousands of potential customers from across New England, Canada & beyond.
For more details & information on ways to engage with New England race fans, please contact Lisa McGahan.
Contact Us
Steve Kirkpatrick | Director of Business Development
Email Steve Call: (603) 513-5743
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Event Entitlements
With a variety of events held year-round, New Hampshire Motor Speedway offers entitlement packages that allow companies access to unlimited marketing/promotional rights, branding, consumer interaction, corporate entertainment, print/online media & publicity including:
- NASCAR Cup Series Playoff Race
- NASCAR CRAFTSMAN Truck Series Playoff Race
- NASCAR Whelen Modified Tour Race
- Dirt Duels Races at The Flat Track During NASCAR Weekend
- Motorcycle Week at NHMS
- Gift of Lights Drive-Thru Holiday Light Show
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Official Partnerships
With a variety of events held year-round, New Hampshire Motor Speedway offers official partnership packages that allow companies access to unlimited marketing/promotional rights, branding, consumer interaction, corporate entertainment, print/online media & publicity including:
- NASCAR Cup Series Playoff Race
- NASCAR CRAFTSMAN Truck Series Playoff Race
- NASCAR Whelen Modified Tour Race
- Dirt Duels Races at The Flat Track During NASCAR Weekend
- Motorcycle Week at NHMS
- Gift of Lights Drive-Thru Holiday Light Show
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Fan Zone
Strategically located for maximum visibility & fan traffic, New Hampshire Motor Speedway's Fan Zone allows brands to showcase their products or services to the most brand-loyal fans in all of sports. With the ability to accommodate any size marketing exhibit, the Fan Zone is the perfect location to foster direct business-to-consumer engagement as fans enter & exit the racetrack. Filled with high energy fan favorites such as the NASCAR Kids Zone & "The Magic Mile" Entertainment Stage, the Fan Zone is the hub of all fan activities throughout our NASCAR event weekend.
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Signage
Signage at New Hampshire Motor Speedway allows you to prominently display your brand to thousands of event attendees & millions more through television coverage. With options including trackside billboards, grandstand signage & more, you can customize your advertising strategy for optimal impact.
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Social Media & Digital Advertising
Engage with hundreds of thousands of NHMS fans seamlessly through integration with our digital assets including our website, the official NHMS mobile app and social media channels. Options include:
- Website Banner Advertisements
- Content Sponsorships
- Web Listings & Links
- Promotional Contests
- Integrated Social Media Messaging
